RoofLead Systems LLC — Privacy Policy Notice

Last Updated: September 20, 2025

1. Introduction

This Privacy Policy describes the information and data collection, storage, and use practices of RoofLead Systems LLC (“RoofLead Systems,” “we,” “our,” “us”). It explains how we collect, use, disclose, and safeguard your information when you visit our website roofleadsystems.com (the “Site”) or use our services (including review-capture tools, ad management, messaging automations, and related software and support). By using the Site or our services, you agree to the collection, use, and disclosure of your information as described herein.

Text/SMS disclosure: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services (e.g., customer support, messaging delivery providers) is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

2. Information Collection and Use Practices

i. Types of Information Collected

Personally Identifiable Information (PII). We may collect information that identifies you as an individual or relates to an identifiable person, such as:

Contact Data: name, business name, mailing address, email address, phone numbers.

Account/Billing Data: payment method details (tokenized by our processor), billing address.

Business/Lead Data: campaign preferences, ad accounts, review platform details, service locations, calendars.

Demographic/Usage Data: zip/postcode, role, industry, preferences you provide.

If you email us, fill out forms, chat with us, book a demo, or respond to surveys, the information you provide may be collected as PII.

Non-Personally Identifiable Information (Non-PII). We may automatically collect:

IP address, device identifiers, operating system, browser type, referring/exit pages, timestamps, pages viewed, and general location data.

Aggregated analytics about Site usage and campaign performance.

ii. Uses of Information Collected

We use PII and Non-PII to:

Provide, operate, and improve the Site, our review systems, ad services, and messaging automations.

Respond to inquiries; provision accounts; configure campaigns; deliver customer support.

Send administrative messages (e.g., invoices, service notices) and—with your consent or as permitted by law—marketing communications.

Monitor, analyze, and enhance performance, security, and user experience.

Comply with legal obligations and enforce our terms.

We do not sell or lease your PII.

iii. Technology We May Use: Cookies, Web Beacons, Clear GIFs

We and our service providers use cookies, web beacons, clear GIFs, and similar technologies to:

- Understand traffic patterns and Site usage;

- Improve services and optimize your experience;

- Provide analytics, auditing, research, and reporting;

- Remember preferences (e.g., login sessions);

- Provide relevant content and manage the Site.

These technologies may be set by third-party providers acting on our behalf and are subject to their own privacy policies. We do not use cookies/web beacons/clear GIFs to collect or store sensitive PII such as full payment card numbers.

iv. Sharing of Personal Information

We may share PII with:

Affiliates and service providers that perform services for us (e.g., hosting, CRM, analytics, customer support, messaging carriers/aggregators, ad platforms, billing). These parties are required to protect PII and use it only to provide services to RoofLead Systems.

Business transfers. If we are involved in a merger, acquisition, financing, asset sale, or similar transaction, your information may be transferred as part of that transaction and will remain subject to this Policy.

Legal and safety. We may disclose information to comply with laws, lawful requests, or legal process; to enforce our agreements; or to protect the rights, property, or safety of RoofLead Systems, our users, or others.

Financial Data. We do not share your full payment card numbers with third parties other than payment processors who assist with core services (e.g., billing, fraud prevention).

Non-PII. Because Non-PII does not personally identify you, we may use and disclose Non-PII for any lawful purpose.

Text/SMS Data. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

v. Interest-Based Ads

We may allow third-party ad networks to collect Non-PII about your use of the Site to provide interest-based advertising on other websites/apps. We do not share PII with these providers for this purpose. To opt out of interest-based advertising by NAI members, visit http://www.networkadvertising.org/managing/opt_out.asp. To learn more about online behavioral advertising and opt-out options, visit http://www.aboutads.info/choices/.

vi. Email Marketing

By submitting your email on the Site, you consent to receive emails from RoofLead Systems LLC and, where permitted, from our affiliates or partners. To opt out of marketing emails, click the “Unsubscribe” link in any marketing email. We may still send you transactional or service-related emails.

3. Confidentiality and Security of Personal Information

i. Access, Update, and Correction

You may request access to, update, or correct your PII by emailing [email protected]. If your account credentials are lost, stolen, or used without permission, contact us promptly.

ii. Your California Privacy Rights

California residents may request information regarding our disclosure of personal information to third parties for their direct marketing purposes, where applicable, or opt out of such disclosures by contacting [email protected]. California residents may also have rights under the California Consumer Privacy Act/California Privacy Rights Act (CCPA/CPRA), including rights to know, delete, correct, and opt out of certain sharing. To exercise these rights, contact us at [email protected]. We will not discriminate against you for exercising your privacy rights. You may also contact the California Department of Consumer Affairs at 1625 North Market Blvd., Suite N112, Sacramento, CA 95834; 916-445-1254 or 800-952-5210; or [email protected].

iii. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect PII against unauthorized access, loss, misuse, or alteration. However, no system is 100% secure.

4. Third-Party Links and Public Information

Except where expressly stated, RoofLead Systems LLC is not affiliated with third-party websites that link to or from our Site. Review the privacy policies of each third-party site you visit. We are not responsible for the content, privacy, or security practices of third-party sites. If we offer forums, blogs, chats, or similar public areas, any information you disclose there may become public.

5. Children’s Privacy

Our Site and services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us PII, contact us and we will take appropriate steps to delete such information.

6. Data Retention and International Transfers

We retain information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. We may process and store information in the United States and other countries. By using the Site or services, you acknowledge that your information may be transferred to and processed in jurisdictions with different data protection laws than your country of residence.

7. Do Not Track

Some browsers offer “Do Not Track” (DNT). Our Site does not currently respond to DNT signals.

8. Updates and Changes to This Privacy Policy

We may update this Policy from time to time. Changes are effective when posted on the Site with the “Last Updated” date above. Your continued use of the Site or services indicates acceptance of the updated Policy.

9. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:
RoofLead Systems LLC
Email: [email protected]

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